And they miss obvious things too. How did Sears, a company that became famous and hide by offering magazines to show the cost of their goods to everyone before that was a thing, lose to an online bookstore? How did a video rental place (Blockbuster) not see the obvious benefit of mailing DVDs and then later internet streaming and get beat by a no name company like netflix?
Probably exactly as you say. It would have cost a year or two of missed quarterly earnings as they entered new markets, so they missed the opportunities entirely.
And they miss obvious things too. How did Sears, a company that became famous and hide by offering magazines to show the cost of their goods to everyone before that was a thing, lose to an online bookstore? How did a video rental place (Blockbuster) not see the obvious benefit of mailing DVDs and then later internet streaming and get beat by a no name company like netflix?
Probably exactly as you say. It would have cost a year or two of missed quarterly earnings as they entered new markets, so they missed the opportunities entirely.