• halcyoncmdr@piefed.social
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    1 day ago

    Tesla also runs much higher margins than competitors. They could be cheaper, but they choose not to be.

    After a quick search…
    Ford’s gross margins are about 8%.
    GM is about 7%.
    Kia is about 8%.
    Toyota is about 9%.
    Tesla is around 25-30%.
    Rivian is around 2% it looks like (but they also build the Amazon fleet, which seems to not be included in the numbers I could find quickly).
    Note that the legacy auto numbers are what the main company profits, not dealerships. The newer companies can pocket that directly.

    A primary reason is newer companies like Tesla and Rivian are still building their manufacturing capabilities. That additional profit is going towards that expansion.