Devs are also paying for the Steam recommendation algorithm. It’s not just a store that puts games on a shelf and just forgets about it. The store actively promotes games to the right audience. The algorithm is how small indie games from a team without an advertising budget can blow up into millions of dollars in revenue. No other digital games store has a recommendation algorithm that is as good (for the buyer and the seller) as Steam.
There are other platforms devs can release games. GOG, microsoft, epic store, or you can release physical CD copies to sell at retailers. Steam isn’t gate keeping anything.
Steam is different from the Google or Apple stores, because they aren’t the gatekeeper of a platform.
But yeah maybe 30% is a bit high for games that don’t use any of the steam features, just the payment processing, review section and download servers.
Devs are also paying for the Steam recommendation algorithm. It’s not just a store that puts games on a shelf and just forgets about it. The store actively promotes games to the right audience. The algorithm is how small indie games from a team without an advertising budget can blow up into millions of dollars in revenue. No other digital games store has a recommendation algorithm that is as good (for the buyer and the seller) as Steam.
Yeah people consistently forget this, and will say things like ‘Valve isn’t even doing any marketing for me!’
No, they are.
Its just that its on their platform.
Via their categorization and recommendation snd review systems.
As opposed to… other pay to win ad platforms that shove ads in peoples faces depending on how much money you throw at them.
Also, while this is more of a minor point, Valve’s cut drops to 25% for games sales past $10 million, 20% for game sales past $50 million.
Been that way for 7 or 8 years.
There are other platforms devs can release games. GOG, microsoft, epic store, or you can release physical CD copies to sell at retailers. Steam isn’t gate keeping anything.